This month I have read articles and teasers about Rihanna's new song, S&M, now initially naivety struck I thought, Ri Ri wouldn't be so bold as to release a song about S&M it's bound to stand for something else.
I saw teasers of Rihanna sporting bright red Side Show Bob style hair and another of her licking an ice cream with a patch on resembling a Pete Burns Dead or Alive Character, and thought nothing of this.
I have followed and been a fan of Rihanna since the beginning, 'Girl Like Me' and 'Good Girl Gone Bad' feature in my mp3 collection. My playlists also include the odd single off the other albums. Me and my friends like the girl so much we have a dance to Umbrella, and like to call Rihanna Ella, as if we know her. Totally normal for 22 year old girls I know.
In the last year Rihanna has seemed to really come into her stride leaving dated songs like 'Final Goodbye' and 'Unfaithful' in her wake. Post Umbrella Rihanna has released what seems like a thousand songs, sometimes having two songs in the chart at once. She is a hair icon, fashion icon and has made herself a household name.
But what's more apparent is her maturity in her songs, more recently, instead of flirting with the listener Rihanna has opted for in your face sexuality, which if Madonna's success in the eighties early nighties is anything to go by, with her open and honest sexuality being shared with the world, it's a smart career move. Rihanna has gone from the innoncent 16-year-old, pleading with the DJ to turn the music to asking a big boy to get it 'up'.
The starlet even managed to turn heads and rile up angry parents on her recent appearance of X-factor, where she danced on stage scantily clad. Now, Mr Cowel and Co over at the X factor empire are not stupid, they are familiar with Rihanna and how she portrays herself. Her outfit would have been Okayed by the team, dance routine run by producers and she would have been given the go ahead to perform. Plastering newspapers with endless headlines of her appearance is just more publicity for the X Factor machine.
The most outrageous stunt by Ri Ri, has to be her new video, clicking Perezhilton.com, I saw a link saying 'click here, click here, click here' and not one to turn down gossip I clicked it. The link led me onto Youtube and urged me to confirm I was over 18. What the Hell, had the celeb blogger led me to ?!
Then it began, Rihanna's most daring career move to date, S & M. Opening shots of Rihanna, encased in acetate and holding a press conference, to room full of journalists silenced by ball-gags and scribbling down insults such as slut on the reporter pads. Between these shorts you see a latex clad Rihanna, leading Perez Hilton around like a dog, which he plays maybe a little too eagerly. On top of this there are blow up dolls, journos gaffa taped up, Rihanna writhing in a rubber dress and one more thing, that is no way to eat a banana young lady! Narrating this song are lyrics such as ,"I may be bad but I'm perfectly good at it" , "chains and whips excite me" and the piece de resistent, "sex in the air I don't care I like the smell of it". After reducing my eyes to their normal size, forcing my jaw shut and hoping and praying it doesn't get played at school discos I tweeted it.
Then the backlash began, first on my twitter, then the blogs, the newspapers and finally the airwaves. The pop princess's video has now been banned in about eleven countries, received thousands of column inches and been subject of discussion. She has achieved exactly what she wanted and portrayed in her raunchy vid, the press in the palm of her hand. Rihanna's video will now be one of the most searched, read about and downloaded artist to see what all the fuss is about.
The girl has not only matured but succeeded, in being the name on everyone's lips!
Ri Ri joins press favourite Lady Gaga, in the award for shocking videos and daring lyrics. Despite my original shock I like the song, the only danger is, that it's so catchy I hope I don't end up singing it in the supermarket!